IN PLAIN WORDSPersonal trainers pick a package and apply to get branding, a website and client-growth work in one place.
01 — Problem
The brand's old site was an untouched off-the-shelf gym template talking to the wrong audience; PTneister doesn't sell to gyms but to the trainer themselves: branding, building their own business, marketing, revenue.
02 — Approach
I put the 'PT ne ister?' (what does a PT want?) wordplay at the center of the brand: a night-shift atmosphere (carbon base + an electric blue tuned to the logo + cinematic gym footage) and a signature device, the 'Heavy Question' — a procedural chrome question mark whose dot is a weight plate, travelling the page as you scroll. Eight services grouped into four pillars; a numbered 40-item service inventory, a 5-question package wizard and an application flow.
03 — Outcome
A 24-page showcase with a brand language built from scratch, live as a demo; the application flow is ready, with the real domain and the payment layer in the next phase.
Tools used
- Next.js
- TypeScript
- Tailwind
- Motion + Lenis
- React Three Fiber