IN PLAIN WORDSPersonal trainers pick a package and apply to get branding, a website and client-growth work in one place.
01 — Problem
The brand's old site was an untouched off-the-shelf gym template talking to the wrong audience; PTneister doesn't sell to gyms but to the trainer themselves: branding, building their own business, marketing, revenue.
02 — Approach
I put the 'PT ne ister?' (what does a PT want?) wordplay at the center of the brand: a warm-black + bone palette, the 'volt' chartreuse accent that gives the brand its charge, cinematic gym footage, and a signature device, the 'Heavy Question' — a procedural ceramic question mark whose dot is a glowing volt cube, travelling the page as you scroll. Eight services grouped into four pillars; a numbered 40-item service inventory, a 5-question package wizard, a 5-article 'Guide' block, and application plus iyzico payment flows.
03 — Outcome
A showcase with a brand language built from scratch, live as a demo; the application and payment flows are wired, activating once the keys are connected — the real domain is the next step.
Tools used
- Next.js
- TypeScript
- Tailwind
- Motion + Lenis
- React Three Fiber